Radio advertising is one of the most effective forms of advertising available. However, the cost of reaching a targeted audience will vary depending on how long the ad is, what time the ad plays and what day of the week it is played. How does each of these factors impact on how much a person or company will pay to advertise on the radio? The average radio ad is 30 seconds long, but it's possible to buy 15 second ads, 60 second ads or even 90 second ads. Typically, you will pay more for an ad that plays during the morning breakfast or afternoon drive programs than you would for ads that play during the mid-morning, afternoon or overnight hours. The cost of advertising will generally be higher on Tuesday, Wednesday and Thursday and is often lower during the weekend. This is because more people are in their cars during the middle of the week or listening to the radio while working. Therefore, you can expect to pay at the top of your budget during the middle of the week and toward the lower end of your budget during the rest of the week. While those with a tight budget may think that buying more advertising during less expense days of the week is a good idea, experts say that advertisements are more effective when they are played during the same day and time of day each week.
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More Australians tuned into live and local commercial radio throughout than ever Before! Be part of this highly engaged medium to grow your business. We pride ourselves on our tailored service from start to finish ensuring that the campaign will deliver the best possible return on investment for your business. Avoid the clutter…! Try us! Direct Response Radio Advertising. For a highly measurable Radio campaign consider Direct Response advertising. If your brand is right for Direct Response Radio advertising we can steer your campaign to profitability by creating a strong call to action and an understanding of what success means to you.
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Radio advertising is effective and it works. As our name implies — we have Lastminute radio space available on a variety or stations at HUGE discounts and in most cases we can have your business on radio within a week. SEN delivers to the passionate sports fan the most up-to-date, relevant and comprehensive sports coverage on radio. Yarra Valley FM is a local community radio station broadcasting 24 hours a day, every day of the year. Friendly banter.. Listen out every morning for great tunes, and the chance to win with our regular contests The Line to Dine and Beat the Intro. Attracting a lucrative and massively under-serviced demographic of males and females aged 18—35, who do not enjoy mainstream radio and seek alternative entertainment. Kiss FM listeners are generally young, well educated and have high disposable incomes. They are media savvy, cynical of traditional media and are technically interactive -being high users of the internet and mobile phones. Kiss listeners are fashion and image conscious and are constantly adopting the latest fashion trends and lifestyle patterns.
The other durations of commercials are:. Most non-conforming radio commercials ie commercials outside the standard second time frame are charged at a higher rate. Most stations have a 5 and second ads that are generally purchased with normal 15 and 30 second radio ads. You have probably hear them, they sound like:. Call Frequency is how many time the radio commercial will be he heard by a person, normally a frequency of 3 is where you need to be, so a person hears the ad 3 times and can fully understand what the value proposition is for the ad. See our friends at RadioCommercials.