Reggaeton first surfaced in Panama in the s and quickly took on a vibrant life of its own. As the genre found footholds in Colombia, Puerto Rico, and the United States, it also welcomed new talents and sounds. In the years to follow, the reggae-dancehall fusion solidified as a prevailing cultural movement with its own language, symbols, and artistic identity. In , Spotify recognized this rapidly growing movement and created the Baila Reggaeton playlist. Now, seven years later, the playlist has skyrocketed—much like the genre itself—and has now reached 10 million followers. Two reggaeton artists Daddy Yankee and J Balvin have even become the number-one-streamed artist on Spotify globally following the release of their hits on the playlist.
Daddy Yankee collaborated with Snoop Dogg on "Gangsta Zone" back in 2005.
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Subscriber Account active since. But in recent years, even pop stars like Justin Bieber and Selena Gomez are tapping the Latin musicians for a hint of that distinguishable dance beat. The black and white music video showcased Puerto Rico's "caserios" or low income housing. Toward the end of the video, a young girl holds up signs that read: "Los caserios necesitan mas materiales. Watch the music video on YouTube. The music video was released in and follows the duo as they dance and sing to the upbeat song in tropical locations and on top of a skyscraper. The music video has a vintage feel to it, and it depicts different Latin American flags and other images of protests and religious symbolism throughout it while the rappers take turns on the mic. Listen to "All Up 2 You" on Spotify. The mid-tempo beat and sultry vocals by J Balvin and Bia makes this song a must in any summer playlist. The song dominated the summer of — or the whole year, really — thanks to the addition of Bieber's smooth vocals on the already irresistibly catchy tune.
It was an urban, urban, urban year for Latin music, with some form of reggaeton dominating almost all the Latin charts. They weren't alone. The result is a list that roughly splits into three categories: reggaeton-based songs the majority , regional Mexican songs, which largely defy the whims of trends, and Romeo Santos , who is in a genre-defying league of his own with his unique brand of bachata. But overwhelmingly, that underlying reggaeton beat has become the new pop, a trend that has been long in the making and that shows no sign of abating, despite multiple calls for a change of scenery. A change of scenery will eventually take place, as is always the case with music and trends. Meantime, however, there's nothing wrong with celebrating the power and popularity of a genre that's flexible, appealing, and has revitalized Latin music and opened the doors to new collaborations, new faces and new experimentation like never before. It's ironic that the year in Latin charts very closely mirrors the year in charts.
Artists and insiders discuss what led up to 's Latin-pop explosion, and what the success of "Despacito" and other songs means for music going forward. Within a year, Ocean had a global smash and a record deal with Warner Music Group. This rapid ascent was just one impressive example of viral successes for Latin pop in a year full of them. On YouTube, six of the top 10 most-viewed music videos globally were made by Latin artists — as opposed to just one in — as were 45 of the Top The U. According to artists and executives at both streaming platforms and major labels, several factors conspired to make the year of Spanish-language pop. Increasingly widespread adoption of streaming services in the Latin American market coincided with those services honing their playlist approach, allowing them to concentrate their considerable muscle on catapulting tracks into global ubiquity. The internet would have to break for this to stop. The streaming side of the Latin music market has been swelling rapidly for several years.