The Blueprint is a series were we pull out actionable tips for you to build your business. If there is a particular company you would like to suggest, you can suggest them here. TeePublic is a marketplace for independent artists to create on demand e-commerce stores. Inflection Point 1: Intentionally deciding to create a profitable business. The first artists on the platform were critical to the success of the platform, so TeePublic went to great lengths to treat them well. Since TeePublic was not going to rely on paid social ads, they built a SEO strategy that helped build the defensibility of the business.
Latest on Entrepreneur
Subscribe to our Feed. Adam Schwartz: We were growing through this customer acquisition program. We had done a lot of work to get our retention rate up. We had done a lot of optimization on a marketing level. At some point, there needs to be an engine for growth that is the top of the funnel. At that time, Josh and I started talking about it. We were wondering what the next step was for me personally. Maybe, it was time for me to go and start something from scratch again.
More from Entrepreneur
This story appears in the April issue of Entrepreneur. Some entrepreneurs try to reinvent their brand. Instead, the company was birthed by the team that created the video site CollegeHumor. So Abramson bought it from IAC. The two saw untapped potential in the T-shirt brand, and began advertising a new crop of funny shirts by using sophisticated online targeting. It worked. But around , growth slowed. This was the year that the coupon site Groupon and flash-sale site Fab both exploded, and the two new giants along with their many copycats spent heavily on digital advertising, driving up the costs to market on places like Google and Facebook. Maybe, the BustedTees team thought, it was time for them to chase the trends.
Take the missionary lessons, read the Book of Mormon and the Bible. There's this fantasy perpetuated in the religion that if you're good and pure enough, that any man you meet would eventually see the truth and join the church for you. And of course, when it happens, no one the leaver or the faithful spouse could have predicted it. Observe the suttle loony behavior of the family during thanksgiving. There is no question this is the true church.